https://damianfitzgerald.com DamianFitzgerald.com Thu, 12 Dec 2024 17:19:57 +0000 https://damianfitzgerald.com en https://damianfitzgerald.com/Intro-copy Sun, 01 Jan 2023 12:17:38 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Intro-copy Hello, I’m Damian Fitzgerald, a Writer/Creative Director, Director, Songwriter, Stand Up Comedian, Public Speaker. Can also speak when not in public.&nbsp; a https://damianfitzgerald.com/Work Sun, 01 Jan 2023 12:17:50 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Work https://damianfitzgerald.com/Powerade-That-s-some-kind-of-power Sun, 01 Jan 2023 12:19:23 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Powerade-That-s-some-kind-of-power PoweradePowerade were looking for a tonal shift away from the more serious work of the past. The answer was Earl, a coulda-woulda Bodega owner who woulda been the best at everything had it not been for the lack of Powerade in his day. Even this write-up woulda been better if Earl had written it. Agency: Wieden &amp; Kennedy, Portland.Role: Writer.&nbsp; 6-Second Twitter Amplify Ads &nbsp; &nbsp; Sport-specific, product-focused 15's https://damianfitzgerald.com/Powerade-Sympathy-Cards Fri, 12 May 2023 09:58:41 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Powerade-Sympathy-Cards Powerade - Sympathy Cards.As part of the ‘That’s Some Kind Of Power’ campaign, we allowed customers to send sympathy cards to opposition players they dunked, nutmegged, and generally humiliated on the pitch. A website allowed them to choose a card, sign and have it automatically sent to their opponents home. Or hospital. We worked with an original Hallmark Cards illustrator to create the 80's watercolor style, while the typography was created by Jessica Hische &nbsp; <img width="2500" height="1430" width_o="2500" height_o="1430" data-src="https://freight.cargo.site/t/original/i/7ed45386f086ed4e27a1ab3f941fa6264b271e321eecc3e20250118eb43e2802/shelf3.jpg" data-mid="178554536" border="0" src="https://freight.cargo.site/w/1000/i/7ed45386f086ed4e27a1ab3f941fa6264b271e321eecc3e20250118eb43e2802/shelf3.jpg" /> Dyckman Street Ball Launch Event <img width="1984" height="1312" width_o="1984" height_o="1312" data-src="https://freight.cargo.site/t/original/i/ee31804550c642789fdc208f9eb3252c26578d5e06cf3ad75f0fb4ad6752e94d/dyckman2.jpg" data-mid="178554584" border="0" src="https://freight.cargo.site/w/1000/i/ee31804550c642789fdc208f9eb3252c26578d5e06cf3ad75f0fb4ad6752e94d/dyckman2.jpg" /><img width="1984" height="1318" width_o="1984" height_o="1318" data-src="https://freight.cargo.site/t/original/i/c2838df6d1a4d89b40f9abbb38ab152ce48cdc1b6622418b656c9611e6a800a1/dyckman3.jpg" data-mid="178554585" border="0" src="https://freight.cargo.site/w/1000/i/c2838df6d1a4d89b40f9abbb38ab152ce48cdc1b6622418b656c9611e6a800a1/dyckman3.jpg" /><img width="1984" height="1318" width_o="1984" height_o="1318" data-src="https://freight.cargo.site/t/original/i/14b3382826321084c5f9c3469a042a315ae01bb4ffa1f8ef0b250e75d4c1b45a/dyckman4.jpg" data-mid="178554586" border="0" src="https://freight.cargo.site/w/1000/i/14b3382826321084c5f9c3469a042a315ae01bb4ffa1f8ef0b250e75d4c1b45a/dyckman4.jpg" /><img width="1984" height="1318" width_o="1984" height_o="1318" data-src="https://freight.cargo.site/t/original/i/8cc25e943b18a657cd0a8d921c526ff4dec1f48488453980850ec89b6ae61735/dyckman1.jpg" data-mid="178554583" border="0" src="https://freight.cargo.site/w/1000/i/8cc25e943b18a657cd0a8d921c526ff4dec1f48488453980850ec89b6ae61735/dyckman1.jpg" /><img width="2500" height="1390" width_o="2500" height_o="1390" data-src="https://freight.cargo.site/t/original/i/c39396f1a447605bd9f9ad9793c58e1e835360dbd93df71b393476678ccf7da2/sorry-dunk-bball.jpg" data-mid="178554592" border="0" src="https://freight.cargo.site/w/1000/i/c39396f1a447605bd9f9ad9793c58e1e835360dbd93df71b393476678ccf7da2/sorry-dunk-bball.jpg" /><img width="2500" height="1390" width_o="2500" height_o="1390" data-src="https://freight.cargo.site/t/original/i/f11a3072fb7752c42439e995578a2a9fc761d64fe2adf83fc1b0032119340f27/trippin-gal-soccer.jpg" data-mid="178554593" border="0" src="https://freight.cargo.site/w/1000/i/f11a3072fb7752c42439e995578a2a9fc761d64fe2adf83fc1b0032119340f27/trippin-gal-soccer.jpg" /><img width="2500" height="1390" width_o="2500" height_o="1390" data-src="https://freight.cargo.site/t/original/i/7a43ef1991baa3583ed9d19aceed5d5b855197f9963008edb5e84a480059e7fd/we-cool-bball.jpg" data-mid="178554595" border="0" src="https://freight.cargo.site/w/1000/i/7a43ef1991baa3583ed9d19aceed5d5b855197f9963008edb5e84a480059e7fd/we-cool-bball.jpg" /><img width="2500" height="1390" width_o="2500" height_o="1390" data-src="https://freight.cargo.site/t/original/i/60589569bce418834378a02acdf9edabc3eb4b7fea6aaf2ae3e14c969bdb622a/apologies-football.jpg" data-mid="178554582" border="0" src="https://freight.cargo.site/w/1000/i/60589569bce418834378a02acdf9edabc3eb4b7fea6aaf2ae3e14c969bdb622a/apologies-football.jpg" /> Influencer-Led Campaign.&nbsp; We also rolled out an influencer-led campaign, including personalized influencer cards. 2 Chainz // Filayyy // Alex Morgan // Quavo.<img width="1287" height="1930" width_o="1287" height_o="1930" data-src="https://freight.cargo.site/t/original/i/aab772584b172bcf100aeb816c20608b14e15c04b88409c479755bbc4153bc04/2chainz-1.jpg" data-mid="178554577" border="0" src="https://freight.cargo.site/w/1000/i/aab772584b172bcf100aeb816c20608b14e15c04b88409c479755bbc4153bc04/2chainz-1.jpg" /><img width="1207" height="1811" width_o="1207" height_o="1811" data-src="https://freight.cargo.site/t/original/i/3c50fbf02393550e47dd171cda627fe292d5c5c7f82668c8bcac6cdc0c3f23fc/filayy.jpg" data-mid="178554587" border="0" src="https://freight.cargo.site/w/1000/i/3c50fbf02393550e47dd171cda627fe292d5c5c7f82668c8bcac6cdc0c3f23fc/filayy.jpg" /> <img width="1191" height="1786" width_o="1191" height_o="1786" data-src="https://freight.cargo.site/t/original/i/28dbbf163cd26b632c8f693d261175aa5e2417af34814eea1bba4f5e73e9aac4/uswnt.jpg" data-mid="178554594" border="0" src="https://freight.cargo.site/w/1000/i/28dbbf163cd26b632c8f693d261175aa5e2417af34814eea1bba4f5e73e9aac4/uswnt.jpg" /><img width="1222" height="1833" width_o="1222" height_o="1833" data-src="https://freight.cargo.site/t/original/i/60716d55374e8de905be6a152203ebf29fccce1b68a67659aaff94e0ee9bcb16/quavo.jpg" data-mid="178554589" border="0" src="https://freight.cargo.site/w/1000/i/60716d55374e8de905be6a152203ebf29fccce1b68a67659aaff94e0ee9bcb16/quavo.jpg" /> https://damianfitzgerald.com/M-S-Food-1 Thu, 28 Nov 2024 09:49:42 +0000 DamianFitzgerald.com https://damianfitzgerald.com/M-S-Food-1 M&amp;S Food - Christmas Campaign 2024M&amp;S is a treasured British brand. I was briefed to 'make it funny' while being reminded that it is a 'beloved British brand whose main target audience is your Mother' and told to 'make something you'll both find amusing.' Great. The last time we both found something funny was when a neighbor we disliked was trampled to death by an enraged horse. This Christmas spot introduces long-running M&amp;S brand spokeswoman Dawn French to a Christmas fairy version of herself.&nbsp; Client: M&amp;S Food.Role: Writer.&nbsp; https://damianfitzgerald.com/Snapchat-Christmas-OOH Thu, 12 Dec 2024 17:19:57 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Snapchat-Christmas-OOH Snapchat The task was to convince 25-30 year olds to give Snapchat a go in the run-up to Christmas. The answer was a lot tactical ads across the Capital and online.&nbsp; Actually, the original answer was a recording of me rapping an ‘ironically-bad’ Christmas grime song, but we all agreed that I should never try that again and the tactical ads became the answer.&nbsp; Client: Snapchat UK.&nbsp;Role: Creative Director / Writer. &nbsp; <img width="1921" height="1280" width_o="1921" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b6ecd4821df9e52a12c23b12220a7edbe40f7749daa96303afacce986b617e9d/tube-48s-insitu.jpg" data-mid="223277614" border="0" src="https://freight.cargo.site/w/1000/i/b6ecd4821df9e52a12c23b12220a7edbe40f7749daa96303afacce986b617e9d/tube-48s-insitu.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3cb82099303e16032c5351d0a562910c459f60078adceffd73f4a4c63cfdbc67/Snap-03.png" data-mid="223277641" border="0" src="https://freight.cargo.site/w/1000/i/3cb82099303e16032c5351d0a562910c459f60078adceffd73f4a4c63cfdbc67/Snap-03.png" />︎&nbsp; this <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3194a917a5a4287685b96f38c6786ed3312d673164ab74b0498333ccd787f96c/Snap-02.png" data-mid="223277644" border="0" src="https://freight.cargo.site/w/1000/i/3194a917a5a4287685b96f38c6786ed3312d673164ab74b0498333ccd787f96c/Snap-02.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cdd7b2e032df4f0a941c45cd7a5cfe64fd7df8b1901292e8134f1d7368f16ba/Snap-04.png" data-mid="223277636" border="0" src="https://freight.cargo.site/w/1000/i/7cdd7b2e032df4f0a941c45cd7a5cfe64fd7df8b1901292e8134f1d7368f16ba/Snap-04.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd4d6a3f0b98e427de8e1c7007900f54895bfb3e448237fb391883d45c88f2e9/Snap-01-1.png" data-mid="223277646" border="0" src="https://freight.cargo.site/w/1000/i/cd4d6a3f0b98e427de8e1c7007900f54895bfb3e448237fb391883d45c88f2e9/Snap-01-1.png" />way&nbsp; &nbsp; &nbsp; &nbsp;projects&nbsp; &nbsp; &nbsp; &nbsp;this way&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f417e0567e1e19a594ba716b949a517b9fe215ebfc2565757dd9cbb587a42686/Snap-10.png" data-mid="223277631" border="0" src="https://freight.cargo.site/w/1000/i/f417e0567e1e19a594ba716b949a517b9fe215ebfc2565757dd9cbb587a42686/Snap-10.png" />︎ https://damianfitzgerald.com/Old-Spice-Future-Artifacts Sun, 01 Jan 2023 12:19:28 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Old-Spice-Future-Artifacts Old Spice Old Spice had a spare $27 and wanted to find a way to thank customers who had written nice things about them on Twitter. The answer was blindingly obvious- create a time-travel portal, travel into the future and return with personalized proof of Old Spice user's future success. Which we did. Within budget. Agency:&nbsp;Weiden &amp; Kennedy, Portland.&nbsp; Role: Senior Writer.&nbsp; <img width="1300" height="1682" width_o="1300" height_o="1682" data-src="https://freight.cargo.site/t/original/i/c59208113d4cbfb2be35c0c8d8923f5122428d63bf5ea93cd767689ee967b48b/OldSpice_letters-Alex_1300.jpg" data-mid="163218684" border="0" src="https://freight.cargo.site/w/1000/i/c59208113d4cbfb2be35c0c8d8923f5122428d63bf5ea93cd767689ee967b48b/OldSpice_letters-Alex_1300.jpg" /> <img width="1300" height="1682" width_o="1300" height_o="1682" data-src="https://freight.cargo.site/t/original/i/c825e51acb29bac1722f63d636c6ebdb807e82e18c9c44cee051d7a09fd15b11/OldSpice_letters-Mike_1300.jpg" data-mid="163218685" border="0" src="https://freight.cargo.site/w/1000/i/c825e51acb29bac1722f63d636c6ebdb807e82e18c9c44cee051d7a09fd15b11/OldSpice_letters-Mike_1300.jpg" /> <img width="1300" height="1682" width_o="1300" height_o="1682" data-src="https://freight.cargo.site/t/original/i/8002a1fd57850ded2fb964d145259861ad996577974dd0189a1647d5d0df9638/OldSpice_letters-Shakeeb_1300.jpg" data-mid="163218686" border="0" src="https://freight.cargo.site/w/1000/i/8002a1fd57850ded2fb964d145259861ad996577974dd0189a1647d5d0df9638/OldSpice_letters-Shakeeb_1300.jpg" /> Fun fact:&nbsp; The half-eaten corndog recipient was later burgled and his corndog was the only thing the burglars took, ‘It’s proof our campaign worked’ we said, in the hope it would console him, it did not console him.&nbsp; <img width="1084" height="1000" width_o="1084" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bfe1404a1d52e1f1618d4f686f412c70b4d87432970140b852e281addfa5ab7e/Alexandre-stolen_NoEdge.jpg" data-mid="163218687" border="0" src="https://freight.cargo.site/w/1000/i/bfe1404a1d52e1f1618d4f686f412c70b4d87432970140b852e281addfa5ab7e/Alexandre-stolen_NoEdge.jpg" /> <img width="1283" height="1000" width_o="1283" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b59278f7917adb5e100c5ae90fcb7ee5f34878df6f30c1ac9c650767a1756828/Alexandre_NoEdge.jpg" data-mid="163218688" border="0" src="https://freight.cargo.site/w/1000/i/b59278f7917adb5e100c5ae90fcb7ee5f34878df6f30c1ac9c650767a1756828/Alexandre_NoEdge.jpg" /> <img width="996" height="1000" width_o="996" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c865194f27c3e94c9e6ba37265358ebb49eded94f5b04d384adc0bbaf6e5341b/Shakeeb_NoEdge.jpg" data-mid="163218690" border="0" src="https://freight.cargo.site/w/996/i/c865194f27c3e94c9e6ba37265358ebb49eded94f5b04d384adc0bbaf6e5341b/Shakeeb_NoEdge.jpg" /> <img width="926" height="733" width_o="926" height_o="733" data-src="https://freight.cargo.site/t/original/i/756f1e0cf7420ee9ed0c7cb1d3f99b661d4e5d43fe0dff43cf23e1aa9f611537/DanHammill_NoEdge.jpg" data-mid="163218689" border="0" src="https://freight.cargo.site/w/926/i/756f1e0cf7420ee9ed0c7cb1d3f99b661d4e5d43fe0dff43cf23e1aa9f611537/DanHammill_NoEdge.jpg" /> ︎&nbsp; this way&nbsp; &nbsp; &nbsp; &nbsp;archive&nbsp; &nbsp; &nbsp; &nbsp;this way&nbsp; ︎ https://damianfitzgerald.com/Samsung-Do-what-you-can-t Fri, 12 May 2023 10:54:33 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Samsung-Do-what-you-can-t SamsungWieden &amp; Kennedy, Portland.&nbsp; In the era of Citizen Journalism, we used commercial breaks during the Oscars remind people that they now have the power to change the world. https://damianfitzgerald.com/BBC-Knowledge-Humans-Are-Ace Sun, 01 Jan 2023 12:19:38 +0000 DamianFitzgerald.com https://damianfitzgerald.com/BBC-Knowledge-Humans-Are-Ace BBC KnowledgeThe Monkeys, Sydney To help BBC Knowledge Channel promote 'Moon Week' &nbsp;- 7 days of programming to mark the 40th anniversary of the Moon Landings - we created a campaign that unashamedly bathed in just how glorious the achievement was, and how ace we humans are. Agency: The Monkeys, Sydney.&nbsp; Role: Writer.&nbsp; https://damianfitzgerald.com/Oak-Milk-Hungrythirsty Sun, 01 Jan 2023 12:19:52 +0000 DamianFitzgerald.com https://damianfitzgerald.com/Oak-Milk-Hungrythirsty Oak MilkThe Monkeys, Sydney In order to give Oak a new reason for being, we positioned the thick milkshake as the answer to ‘hungrythirsty’ and created a slightly-disturbed character to help shake viewers out of their weak, pathetic mid-afternoon ditherings. Agency: The Monkeys.&nbsp; Role: Writer. Fun Fact:&nbsp;The campaign has been running since 2011, mainly because no-one has dared tell him to stop. ︎&nbsp; this way&nbsp; &nbsp; &nbsp; &nbsp;projects&nbsp; &nbsp; &nbsp; &nbsp;this way&nbsp; ︎