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Chevrolet

Goodby, Silverstein & Partners, San Francisco

The Chevy Sonic was a car of firsts. It was Chevy’s first ever small car, and positioned as being the perfect first car. So we created a campaign of firsts. We teamed with artists, bands, and lunatics to show the cars fearless spirit through a series of stunts. 

Agency: Goodby, Silverstein & Partners.
Role: Writer.



Nothing says 'fearless' like bungee jumping into a paddling pool. So we asked the internet to help digitally push the car off a 90ft shipping container platform in Long Beach, CA. Nine hours and 2.5 million clicks later, the Chevy Sonic was launched, kicking and screaming.



Bungee. Behind The Scenes



We also partnered with Jeff Soto to turn the car into an outrageous grafitti menace.