M&S Food - Christmas Campaign 2024
M&S is a treasured British brand. I was briefed to 'make it funny' while being reminded that it is a 'beloved British brand whose main target audience is your Mother' and told to 'make something you'll both find amusing.' Great. The last time we both found something funny was when a neighbor we disliked was trampled to death by an enraged horse.
This Christmas spot introduces long-running M&S brand spokeswoman Dawn French to a Christmas fairy version of herself.
Client: M&S Food.
Role: Writer.