Powerade - Sympathy Cards.
As part of the ‘That’s Some Kind Of Power’ campaign, we allowed customers to send sympathy cards to opposition players they dunked, nutmegged, and generally humiliated on the pitch.
A website allowed them to choose a card, sign and have it automatically sent to their opponents home. Or hospital.
We worked with an original Hallmark Cards illustrator to create the 80's watercolor style, while the typography was created by Jessica Hische
Dyckman Street Ball Launch Event
Influencer-Led Campaign.
We also rolled out an influencer-led campaign, including personalized influencer cards.
2 Chainz // Filayyy // Alex Morgan // Quavo.
