Xfinity + Airbnb
To prepare for "Watchathon Week," a seven-day binge-watching TV event, Xfinity wanted superfans to get even more invested in their favorite shows. So we partnered with Airbnb to let fans actually live like their favorite characters. For one week, we transformed three Airbnb apartment rentals into sets from Game of Thrones, The Wire, and Boardwalk Empire and gave a few lucky fans the experience of a lifetime.
Agency: Goodby, Silverstein & Partners.
Role: ACD.
